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About Mahindra Adventure
Mahindra Adventure is the experiential marketing arm of Mahindra & Mahindra—built for those who seek more from every journey. What began in 2011 with a handful of off-road events has grown into a thriving community of explorers, travellers, and SUV enthusiasts across India.
With over 200 curated experiences every year, from scenic Weekend Escapes and family-friendly Trail Hunts to cozy Camp-Outs and premium Boutique Expeditions, Mahindra Adventure brings together people who see travel not as a break, but as a way of life. Thanks to our easy “arrive-and-drive” format, you can join in even if you don’t own a Mahindra SUV.
For those who wish to test their mettle and hone their skills behind the wheel, the Mahindra Off-Road Training Academy—now operating in six locations across India: Chennai, Coorg, Bangalore, Chandigarh, Srinagar, and Jaisalmer—is the ultimate playground. Here, participants learn the art of off-roading and experience the Authentic SUV Life firsthand.
At Mahindra Adventure, it’s not just about the drive—it’s about where it takes you.
650+
Experiential Drives
100+
Cities Covered
25+
Countries Traversed
7+
Driver Training Academies
Experience the Authentic SUV Life
Leisure Drive
Family Friendly Adventure Seeker
Khajuraho, Madhya Pradesh
25th December, 2025
Hills Driving
Boutique Drive
Weekend Escape
Family Friendly Adventure Seeker + 1
Bhopal, Madhya Pradesh
16th November, 2025
Weekend Escape
Family Friendly Adventure Seeker + 1
Aizawl, Mizoram
15th November, 2025
Weekend Escape
Family Friendly Adventure Seeker + 2
Shillong, Meghalaya
8th November, 2025
Weekend Escape
Desert Lights Escape
Family Friendly Trail Road Traveller
Jaisalmer, Rajasthan
21st October, 2025
Off-road Driver Training Academy
Family Friendly Adventure Seeker + 1
South India, Bangalore
18th October, 2025
Off Road Trail Drive
Weekend Escapes
Family Friendly
Buddh International Circuit (BIC) Greater Noida, Uttar Pradesh
20th September, 2025
Classic Mountain Expedition
Weekend Escapes
Weekend Escapes
Family Friendly Trail Road Traveller
Kharagpur, West Bengal
10th August, 2025
WHAT YOU GET
Expertise
Living the authentic SUV life
Exploration
Countless drives, endless adventure
Safety
Explore without pause - we’ve made safety effortless.
Community
Forge bonds with fellow adventurers, on and off the road.
SEEK YOUR THRILL
HEAR IT FIRST HAND
BLOGS
ADVENTURE GALLERY
FAQs
When and where is Thar Fest happening?
Thar Fest will take place from 8th of November at Nagalli Hills, Panjim, Goa.
How can I register for Thar Fest?
You can register for Thar Fest online through our official website. Simply visit the registration page, fill in your details, and make the payment to confirm your participation.
Is there an age limit for attending Thar Fest?
Thar Fest is a family-friendly event and welcomes attendees of all ages. Children under the age of 12 must be accompanied by an adult.
What activities are included at Rs. 499 at Thar Fest?
Thar Fest offers a variety of activities & engagements for all age groups. Entry to engagement zone & musical / band performance are included in the fest. Additional Entry charges to the adventure (off-roading) zone + Club Challenge will be applicable.
Are there accommodation options available?
No, we do not provide accommodation at the venue.
Is outside food allowed at the festival?
We encourage attendees to enjoy the diverse food offerings from our curated food stalls, which feature local and international cuisine at the venue.
What is the refund policy for Thar Fest?
We apologize, but Thar Fest does not have a refund policy once you register. All sales are final, and no refunds will be issued for cancellations or non-attendance.
Is parking available at the event venue?
Yes, there is ample parking space available at the festival venue for attendees.
Are pets allowed at Thar Fest?
For safety and comfort reasons, pets are not allowed at Thar Fest. We appreciate your understanding and cooperation.