Press Release

Mahindra Teases Sketches of BE 6e & XEV 9e

4 min read | 22 November 2024

Mumbai: Mahindra has unveiled teaser sketches of its upcoming Electric Origin SUVs – the BE 6e and XEV 9e. These bold designs signal a new era of innovation, aesthetics, and emotional connection in automotive design. Set for a global debut on November 26, the BE 6e and XEV 9e are unmistakably Mahindra, crafted to captivate with every detail.

Heartcore Design: Where Emotion Meets Innovation

At Mahindra, Heartcore Design is more than a philosophy—it’s about crafting SUVs that forge a connection, resonating deeply with our customers. From their commanding exteriors to thoughtfully curated interiors, these SUVs create a lasting connection while setting new standards in functionality and aesthetics. Blending dynamic styling, premium materials, and progressive proportions, the BE 6e and XEV 9e embody Mahindra’s commitment to bold innovation and modern luxury.

Pratap Bose, Chief Design & Creative Officer, Auto & Farm Sector, Mahindra & Mahindra Ltd. said, “Heartcore Design is about creating an emotional bond with our customers through design. Prepare to fall in love with our Electric Origin SUVs.”

The BE 6e dares to rewrite the rules of SUV design, with an edgy, athletic silhouette. A sporty profile, sculpted surfaces, and aerodynamic features signal performance and agility. The XEV 9e is the ultimate expression of sophistication and performance, offering a suave SUV coupe design that seamlessly blends luxury with boldness.

Stay tuned for the unveiling of Mahindra’s Electric Origin SUVs on November 26, 2024, as they redefine the future of mobility.

Social Media Addresses for Mahindra Electric Origin SUVs:

• Brand website: https://www.mahindraelectricsuv.com/
• Instagram: @mahindraelectricsuvs
• Twitter (X): @mahindraeSUVs
• YouTube: @mahindraelectricsuvs
• Facebook: @mahindraelectricoriginsuvs
• Hashtags: #UnlimitIndia #XEV9e #BE6e #MahindraElectricOriginSUVs

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility SUVs, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality, and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise

Media contact information

Siddharth Saha
Sr. Manager, Marketing Communications, Mahindra Automotive
Email – [email protected]
You can also write to us on: [email protected]