Mahindra Auto

Press Release

Mahindra Unveils Future-Ready India Design Studio to Shape the Next Generation of Global Icons

5 min read | 07 April 2025

Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), one of India’s leading automotive companies, today inaugurated its all-new Mahindra India Design Studio (MIDS) – a state-of-the-art creative facility that marks a bold leap forward in the company’s design capabilities. Located in Mumbai, the future-ready MIDS doubles the size of the existing studio and reaffirms Mahindra’s commitment to design excellence as a cornerstone of its product development strategy.

Originally set up in 2015, MIDS was established as a dedicated studio to support Mahindra’s Auto and Farm businesses. With the rapid growth of the company and a broader portfolio spanning Auto, Farm, and Last Mile Mobility (LMM), the enhanced studio brings fresh investments in design infrastructure, new-age technologies, and global best practices.

The expanded MIDS is not only a space for creation but also a magnet for talent. It aims to inspire innovation by blending digital tools with hands-on craftsmanship. Serving as a collaborative bridge between India and Mahindra’s global design outpost – Mahindra Advanced Design Europe (MADE), UK – MIDS will play a central role in shaping vehicles and experiences that are distinctly global, yet proudly Indian.

Ajay Saran Sharma, Sr. Vice President of Design and Head MIDS said, “It is a pleasure to have this new avatar of Mahindra India Design Studio commissioned. With state-of-theart design spaces & machinery backed by world-class skills that hugely expands its capability & capacity. The footprint of the space stands doubled to take on and deliver the ever-expanding project portfolio across businesses. End-to-end delivery on projects, from the first concept sketch through to production stands further strengthened with the new working structure that along with the classic design verticals includes new functions such as HMI Design, Design Quality & Realisation.”

Pratap Bose, Chief Design and Creative Officer, Mahindra & Mahindra Ltd. said, “We are thrilled to inaugurate our future ready Mahindra India Design Studio bringing world class design technologies and tools to create stunning, design outcomes across our Auto and Farm businesses. The new studio will attract the best design talent from India and become a leading automotive design centre in India. The influence of MIDS on our products will be felt for many years to come.”

About Mahindra

Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260,000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility vehicles, information technology and financial services in India and is the world’s largest tractor company by volume. It has a strong presence in renewable energy, agriculture, logistics, hospitality and real estate.

The Mahindra Group has a clear focus on leading ESG globally, enabling rural prosperity and enhancing urban living, with a goal to drive positive change in the lives of communities and stakeholders to enable them to Rise.

Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise