MAHINDRA XUV300 CROSSES 26,000 BOOKINGS
- 2nd highest selling sub-4 metre SUV in April 2019
- 2 out of every 3 bookings is for the top end variant
- Petrol variant accounts for a substantial booking share
May 6th, 2019, Mumbai: Mahindra & Mahindra Ltd. (M&M Ltd.), a part of the US $ 20.7 billion Mahindra Group, today announced that its stylish & thrilling new SUV, the XUV300 has crossed 25,000 bookings, since its launch in February 2019. In April, XUV300 also became the second-highest selling sub-4 metre SUV brand.
The XUV300’s proposition of thrilling, best-in-segment performance with first-in-segment safety & hi-tech features, has resonated well with the consumers across the country, especially across the metros and urban markets. Amongst its 3 variants, the top end variant has seen the maximum demand and accounts for 70% of the overall bookings. The petrol variant, equipped with a 1.2 L turbo-petrol that offers the best-in-segment performance, continues to gain traction and now accounts for a substantial share of XUV300 sales.
Speaking about the booking milestone, Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “We are thrilled with the XUV300 garnering 26,000 plus bookings in just over two months since its launch. Consumers are finding the XUV300 to be an exciting and comprehensive package that offers thrilling performance, first-in-segment safety and head-turning design, which is reflected in these impressive booking numbers. It is also encouraging to see that a substantial number of bookings are for the petrol variant. As a customer centric organization, we are constantly working to keep the waiting period in check and to get our customers their XUV300s as soon as possible. I am sure that XUV300 brand will grow from strength to strength in the years to come.”
The XUV300, with its thrilling performance, best-in-segment safety features, head-turning design, first-in-segment hi-tech features and class-defining interiors, is one of the most exciting SUVs on Indian roads. The XUV300 shares its platform with the SsangYong Tivoli which is a globally successful product that has sold over 2.6 lakh units in 50+ countries since its launch in 2015. The Tivoli has also received multiple safety and ergonomic awards including a Grade 1 safety award from the 2015 KNCAP (Korean New Car Assessment Program), automotive safety test.
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The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.
Learn more about Mahindra on www.mahindra.com / Twitter and Facebook: @MahindraRise
Media contact information:
Vice President (Communications)
Mahindra & Mahindra Ltd.
Office Direct Line – + 91 22 28468510
Office Email Address – [email protected]