Mahindra unveils #OneOfOne, Exclusive Edition of XUV400 at Mahindra Tech Fashion Week

11/28/2022 9:30:00 PM

Corporate Event, SUV

Mahindra & Mahindra, India’s leading SUV manufacturer, today unveiled an exclusive edition of its first All-Electric SUV - XUV400. This Exclusive edition, has been designed in collaboration with young, revolutionary fashion designer, Rimzim Dadu and Mahindra’s Chief Design Officer Pratap Bose. Pratap and Rimzim's shared design beliefs, which are grounded in innovation, and their shared desire to push the boundaries of creativity make their collaboration a natural fit. This special edition was unveiled at the Mahindra Tech Fashion Week and it will be auctioned on Car And Bike platform. The proceeds from this auction will be used to support the winners of Mahindra Rise Sustainability Champion Awards. 

Mahindra Rise Sustainability Champion Awards is an initiative by Mahindra Automotive to recognize young and rising change makers who would contribute towards India’s commitment of achieving UN’s Sustainability Development Goals.

The registration for the online auction opens on November 28, 2022(Link to  Register: )  and the bidding will be held between Dec 10 and Dec 15, 2022. The auction-winner will not only have the chance to own this Exclusive XUV400 but will also contribute towards the noble cause of India’s net-zero mission. 

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