May 10, 2019, Mumbai: Mahindra & Mahindra Ltd., a part of the US $20.7 billion Mahindra Group, today announced the launch of an all new entry level ‘W3 Variant” of its popular SUV, the Plush XUV500 at a price of Rs 12.22 lakh (ex­showroom, Mumbai). The W3 variant would be available across India at all Mahindra dealerships with immediate effect.

 

Speaking about the new W3 variant of the Plush New XUV500, Veejay Ram  Nakra,  Chief  of  Sales  and  Marketing,  Automotive  Division,  Mahindra  & Mahindra Ltd. said, "The XUV500 pioneered the creation of the premium SUV segment and set new benchmarks with its  head­turning  design,  and  unmatched package of hi­tech features and thrilling performance. Today the launch of the W3 version makes the vehicle much more accessible to a wider range of  customers.  With its excellent value proposition, I am confident that this new variant will resonate with a whole new set of our customers".

 

Key features of the W3 variant are:

• Head­turning, cheetah ­inspired design
• mHawk¹⁵⁵ Engine with 114 kW Power & 360 Nm Torque
• 6^th Generation eVGT (electronically controlled variable geometry turbocharger)
• 6­speed Manual Transmission
• Projector Headlamps
• Jacquard Fabric Upholstery
• Dual Front Airbags
• ABS with EBD
• Disc Brakes on all 4 Wheels
• Electrically Operated Dual HVAC
• Power­ adjustable ORVMs
• Engine Immobilizer

 

About XUV500

 

The XUV500 is a full­sized, premium SUV offering from  Mahindra.  Ever since its  launch in 2011,  the XUV500 has  garnered  tremendous  response from  its  customers and reviewers alike. It was the most awarded  car in its  very  first  year,  with 22  awards  from  auto experts  and  numerous  other recognitions  for the brand.  Over the years, the XUV500 has set benchmarks in design, hi­tech features and performance with over 2.4 lakh satisfied customers. The XUV500 continues to be the preferred choice for premium SUV buyers and has proven its mettle in the Indian National Rally  Championship where it  has  been the champion in 2018 &  2017.  XUV500 owners enjoy an industry­first Purple Club+ ownership experience program that offers unique lifestyle and service privileges.

Please use the following hashtags/handles for social media update:

Hashtags: #PlushXUV500

Social Media Handles:

1. Facebook ­ https://www.facebook.com/MahindraXUV500 (https://www.facebook.com/MahindraXUV500)
2. YouTube ­ https://www.youtube.com/user/MahindraXUV500 (https://www.youtube.com/user/MahindraXUV500)
3. Twitter ­ https://twitter.com/MahindraXUV500 (https://twitter.com/MahindraXUV500)

 

About Mahindra

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity,  enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology,  financial services  and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst  other businesses. Headquartered in India,  Mahindra employs  over 2,40,000 people across 100 countries.

 

Learn more about Mahindra on www.mahindra.com (http://www.mahindra.com/) / Twitter and Facebook: @MahindraRise

 

Media contact information:

Mohan Nair

Vice President (Communications)

Mahindra & Mahindra Ltd.

Office Direct Line – + 91 22 28468510

Office Email Address – [email protected] (mailto:[email protected])