On the occasion of the launch of the All-New Thar, we offered all Thar lovers with a once-in-a-lifetime opportunity to be the First to own the All-New Thar — a modern take on a glorious icon.

To celebrate 75 glorious years of Mahindra, we auctioned the All-New Thar #1. The winning bid was Rs.1.11 Crore which was matched by Mahindra and a total of Rs.2.22 Crore will be donated to Swades Foundation as chosen by the highest bidder. The donated amount will be used by the NGO to help India battle COVID-19.

The winner will receive a very special All-New Thar #1 with a customised badge with the owner’s initials, serial no.1 on the decorative vin plate on the dashboard and  leatherette seats.